Banhoek Chilli Oil, a South African favorite, is set to take an even bigger step into the UK market.
Starting on October 5th, the popular chilli oil will be stocked in over 320 Sainsbury’s stores, the second-largest supermarket chain in the country.
This expansion is a significant boost for the brand, which has already garnered a strong following internationally.
From Local Success to Global Reach
Founded in 2017, Banhoek Chilli Oil has quickly built a reputation not just at home but across the world.
Its distinct blend of flavors has won over fans in countries like the United States, Ireland, Denmark, Germany, and Australia.
Back home in South Africa, the brand holds the top spot in its category, and now, it’s ready to conquer the UK market with even more momentum.
Sainsbury’s Partnership: A Game-Changer
Banhoek Chilli Oil’s introduction to Sainsbury’s follows its successful UK debut in 2022.
The product’s blend of high-quality ingredients and bold flavors has already struck a chord with British consumers.
With its new presence in Sainsbury’s, Banhoek is set to enhance its visibility and tap into the growing trend for premium, spice-led condiments.
Consumer interest in spicy foods is on the rise.
For instance, Waitrose reported a 50% surge in sales of spicy condiments by the end of 2023, suggesting that people are increasingly leaning towards bolder, more adventurous tastes.
Award-Winning Flavors and Growing Popularity
Currently, Banhoek Chilli Oil offers two variants in the UK: Original and Garlic.
Priced at £8.50 for a 250ml bottle, the oils have quickly gained a following.
In fact, the Garlic variant, introduced in the UK this year, recently won a prestigious gold star at the 2024 Great Taste Awards.
The Original variant, which will soon be widely available at Sainsbury’s, is crafted using sun-dried, hand-crushed bird’s eye chillies and high-quality canola oil.
Its signature heat and flavor are achieved using a unique heating induction process.
Looking Ahead: Expansion and Opportunity
Co-founder Ken Kinsey-Quick expressed excitement over the Sainsbury’s partnership, calling it a major milestone for the brand.
“Securing this listing with Sainsbury’s is a significant achievement for Banhoek Chilli Oil and underscores our commitment to growing our presence in key global markets,” he said.
With the UK’s growing appetite for spicy and adventurous flavors, Banhoek Chilli Oil sees great potential for continued expansion in the region.
And with its new Sainsbury’s listing, the future looks even brighter for this fiery South African brand.