This year has been an exhilarating ride for South African music sensation Tyla.
Thanks to her viral tracks, she’s making significant waves across the globe.
Tyla’s MTV VMA Triumph
On September 11, 2024, Tyla hit a major career milestone by snagging the Best Afrobeats award at the MTV Video Music Awards (VMAs).
It’s a landmark achievement for African music, but Tyla’s reaction was a mix of triumph and complexity.
When she accepted the iconic Moonperson trophy, she couldn’t help but share her bittersweet feelings.
“This is just so special, but also bittersweet,” Tyla admitted in her heartfelt speech.
Addressing African Music Diversity
During her acceptance speech, Tyla took a moment to address a prevalent issue in the industry: the tendency to categorize all African music under the Afrobeats label.
“I know there’s a tendency to group all African artists under Afrobeats. It’s a thing,” she explained.
While acknowledging Afrobeats’ massive global success, Tyla reminded everyone of the rich diversity of African music.
She stressed that African music encompasses much more than just Afrobeats.
Amapiano vs. Afrobeats
Tyla is a prominent figure in the amapiano scene—a South African genre that blends house, jazz, and kwaito.
“Afrobeats has run things and has opened so many doors for us, but African music is so much more than just Afrobeats,” she said.
Tyla proudly represents amapiano and her South African heritage.
“I come from South Africa. I represent amapiano, I represent my culture.”
The Power of Amapiano
Tyla’s comments resonated deeply with fans, particularly South Africans who take immense pride in her global success.
Amapiano, with its infectious beats and unique sound, has become a significant force within South Africa.
Tyla’s commitment to promoting this genre highlights her dedication to her roots.
The Global Music Scene and African Artists
Tyla’s win also raises important questions about how the global music industry perceives African artists.
While Afrobeats has undoubtedly opened doors, many artists find their work often mislabelled.
Tyla’s spotlight on amapiano underscores the need for broader recognition of Africa’s diverse musical landscape.
A Stunning Night
On the night of her victory, Tyla dazzled in a stunning yellow dress, exuding excitement.
She charmingly asked the presenters to hold her award as she delivered her heartfelt speech.
“The global impact that ‘Water’ has had on the world just proves that African music can be pop music too,” she said.
The Success of ‘Water’
Her track “Water” has achieved immense success, with her VMA win further solidifying its status as a global hit.
The competition in the Best Afrobeats category was tough, with notable nominees like Burna Boy, Ayra Starr, Tems, and Usher.
Tyla’s win is a testament to the growing international presence of South African talent.
Celebrating Diverse African Music
Tyla’s comments have sparked an important conversation about the need to acknowledge the diversity within African music.
While Afrobeats may be leading the charge, genres like amapiano deserve their own recognition and celebration.
Looking Ahead
“Africa to the world,” Tyla concluded, celebrating her victory while remaining determined to highlight her culture.
With nominations for Best New Artist and Best R&B for “Water,” Tyla’s year is far from over.
If 2024 has taught us anything, it’s that this South African star is just getting started.
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