Sheikha Mahra Bint Mohammed bin Rashid Al Maktoum, daughter of Dubai’s ruler, has captivated her followers with more than just her royal status.
Following a public breakup announced on Instagram, she’s now turning heads for a different reason—her latest business venture.
The 30-year-old recently revealed her new perfume, intriguingly named Divorce.
The Instagram Unveiling
Known for her elegant style and poise, Sheikha Mahra shared a post featuring the sleek, matte black bottle of her new fragrance, Divorce.
The name alone sparked curiosity among her 985,000 Instagram followers.
The bottle’s minimalist design contrasted sharply with the emotional weight behind its name, adding layers of intrigue to the reveal.
In July, Sheikha Mahra had made headlines when she used the same platform to announce her split from Sheikh Mana bin Mohammed bin Rashid bin Mana Al Maktoum, just two months after the birth of their first child.
The bold move to turn such a personal event into a business opportunity had her followers buzzing with admiration.
A Creative Teaser
Before revealing the name of her perfume, Sheikha Mahra released a teaser for her new fragrance line under her Mahra M1 brand.
The clip featured a series of elegant and moody visuals—black roses, broken glass, and the eyes of a panther.
The imagery captured the essence of both power and vulnerability, hinting at the deeper meaning behind the perfume.
When she finally revealed the bottle, fans flooded the comments with support, praising her for her grace and subtlety.
“She turned something painful into a business opportunity,” one fan wrote, while another praised her for being “classy, reserved, and very standing on business.”
A Personal Message Turned Business Move
Her perfume launch came just months after her dramatic public announcement of divorce.
In her Instagram post addressed to her husband, Sheikha Mahra declared their separation, using the Islamic practice of triple talaq in her wording—a method where a man can divorce his wife by stating the intention three times.
However, since women are not allowed to perform triple talaq under Islamic law, the post further underscored her boldness in breaking societal norms.
The post read: “Dear Husband, as you are occupied with other companions, I hereby declare our divorce.
I divorce you, I divorce you, and I divorce you. Take care. Your ex-wife.”
Moving Forward in Style
Since the announcement, Sheikha Mahra and Sheikh Mana have unfollowed each other on social media and deleted their joint posts.
The couple, who had only been married since May 2023, welcomed their baby girl earlier this year but are now focusing on their separate lives.
Though the royal family has remained quiet about the divorce, Sheikha Mahra has moved forward with her life, showcasing her strength and independence through her actions.
Having graduated with a degree in International Relations from a London university, she is also a passionate advocate for women’s rights.
A New Chapter: What’s Next?
As fans eagerly await more details about Divorce—including its release date—Sheikha Mahra continues to embrace her role as a businesswoman, further establishing her brand.
What began as a public announcement of heartbreak has now transformed into a bold, symbolic fragrance that echoes her personal journey.
While the royal family has remained silent, all eyes are on Sheikha Mahra as she redefines what it means to rise from personal trials with grace and entrepreneurial spirit.