Ford Shocks Enthusiasts with Electric SUV Rebirth of Classic Capri Name in Controversial Marketing Move Featuring Eric Cantona’s Goat Stunts

Ford has resurrected a legendary name from its archives after nearly four decades: the Capri.

However, this isn’t the Capri we remember.

Unlike its sleek, two-door sports coupe predecessor, the new Capri now graces the body of a hefty 2.1-tonne electric SUV, sparking mixed reactions from enthusiasts.

To stir up interest, Ford enlisted Eric Cantona, using viral stunts involving a goat, tying it all back to the Capri’s revival in an unconventional marketing campaign.

Ford positions the new Capri as a ‘sports SUV,’ blending heritage with modern electric performance, aiming to inject ‘soul’ into the EV market.

Built on the same platform as Ford’s new electric SUVs, it shares its architecture with Volkswagen’s MEB platform, emphasizing performance and handling tailored to Ford’s ethos.

The 2024 Ford Capri offers various configurations, starting from £42,075 for the Standard Range RWD model, with options for higher-powered Extended Range versions up to £56,175.

From 168bhp to 335bhp, the Capri promises spirited performance, with models offering ranges from 250 to 389 miles per charge and impressive acceleration times.

While the new Capri retains some design cues from its iconic ancestor, its SUV form factor necessitates modern adaptations, including advanced safety features and a luxurious interior.

Controversy and Reception

The decision to reimagine the Capri as an electric SUV has divided opinion, with enthusiasts debating its departure from the original’s sports car roots.

Conclusion

Ford’s resurrection of the Capri nameplate as an electric SUV marks a bold move into the future of automotive technology, blending nostalgia with contemporary design and performance.

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