The Football Association (FA) has swiftly removed an advertisement for a cooking series featuring British YouTuber Yung Filly.
This decision came less than 24 hours after he made a court appearance over serious allegations.
Yung Filly, whose real name is Andres Felipe Valencia Barrientos, is facing charges of sexual assault, prompting the FA to quickly react and distance itself from the content.
Campaign with Good Intentions
The FA had initially partnered with England’s national football team sponsor, Marks & Spencer, to promote healthy eating among children aged 12 to 16 through their “Greater Game Campaign.”
Yung Filly, known for his energetic and relatable online persona, was chosen to star alongside prominent England footballers in a series of videos.
The initiative was designed to inspire young people to try their hand at cooking healthier meals.
However, just a day after the FA announced Yung Filly’s involvement, the news broke of his court appearance in Perth, Australia.
Barrientos is accused of sexually assaulting a woman in her 20s after performing at a local nightclub.
Following this revelation, the FA pulled the advertisement featuring him from all platforms.
Legal Troubles and Media Backlash
Yung Filly’s court appearance was a shock to many, especially as he has built a reputation as a beloved internet personality.
The charges against him are serious, including sexual penetration without consent and assault.
During the court hearing, prosecutors opposed his release, but he was granted conditional bail under strict terms, such as remaining in Western Australia and not contacting the alleged victim.
The FA and other brands quickly took action. Footasylum, where Yung Filly regularly appears in popular YouTube series like Does The Shoe Fit, announced it was suspending his contract.
ProSoccer, another collaborator, has also distanced itself from him. The fate of the “Freestyle Cooking” series, which was to feature cameos from England stars Bukayo Saka, Ezri Konsa, and Jarrod Bowen, remains uncertain.
Rising Star with a Humble Background
Yung Filly’s rise to fame has been meteoric.
Born in Colombia in 1995, he moved to London as a toddler, escaping the country’s long-standing civil war with his family.
Raised in Lewisham, he has often spoken about his humble beginnings and the struggles his family faced.
His journey to success began on YouTube in 2013, where he posted comedy skits and engaging Q&A sessions with the public, quickly gaining a massive following.
Despite early success in his career, Yung Filly has reflected on mistakes he made, particularly not supporting his mother financially when he first started making money as a young broker.
Over the years, he expanded into music, releasing singles and collaborating with well-known rappers like Chip and Aitch.
His charm and natural presence on camera also landed him presenting roles on BBC Three and appearances in various television shows.
What’s Next for Yung Filly?
With his career now at a crossroads, the future for Yung Filly remains uncertain.
The legal process will take its course, but the court of public opinion has already started forming.
Brands and companies that once lined up to work with him are keeping their distance, awaiting the outcome of the case.
For now, Yung Filly’s content and collaborations are on hold as he faces the consequences of these allegations.
Only time will tell how this will impact his career and whether he can recover from the situation.
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