FC Augsburg, a prominent Bundesliga team, has taken a significant step in broadening its international presence by choosing South Africa for its pre-season training camp.
This decision highlights the Bundesliga’s broader strategy to expand its global footprint.
The German club landed in South Africa on Thursday and quickly got to work, playing a friendly match against Tanzania’s Young Africans on Saturday.
Augsburg secured a 2-1 victory at the Mbombela Stadium during the Mpumalanga Premier’s International Cup. The club’s management sees this move as part of a larger Bundesliga initiative to grow its global reach and establish lasting partnerships in emerging markets.
Jurendic from FC Augsburg elaborated on the rationale behind this choice, noting that it stemmed from a collaboration with the Bundesliga.
“A few months ago, we learned about the opportunity to build sustainable relationships with clubs in this region,” Jurendic said. “Our goal is to represent the Bundesliga worldwide.”
Jurendic stressed the importance of excellent training facilities and the unique chance for team bonding that comes with training in a new environment.
The South African camp offers players a valuable experience while strengthening team cohesion.
Beyond the athletic advantages, Jurendic emphasized the value of cultural exchange and social responsibility. The team plans to visit local communities and explore the wildlife at Kruger National Park.
“We’re excited to give hope to the less privileged and experience the local culture firsthand,” Jurendic noted.
“Understanding each other is key to our international efforts.”
A significant aspect of FC Augsburg’s visit is its focus on building connections and exploring opportunities for South African football talent. Currently, there are no South African players in the Bundesliga, which has sparked some discussion.
“There are zero South African players in the Bundesliga.
I’m not sure why,” Jurendic remarked. “From what I’ve gathered, players might find the Bundesliga less appealing due to higher earnings elsewhere.”
Jurendic is committed to bridging the gap between European and African football, mentioning that the club’s chief scout, who has roots in Mauritius, is well-positioned to understand the relationship between the continents.
Overcoming Challenges
Jurendic acknowledged the challenges of integrating African players, including language and cultural differences.
“Language is a key factor; English and French are common, but the nuances can be tricky.
We need to be prepared for these details,” he explained.
The tour is also a learning experience for FC Augsburg, providing insights into the South African football market.
Jurendic admitted, “Before coming to South Africa, I hadn’t considered it as a scouting location.
It seemed too distant and unfamiliar.”
Additionally, Jurendic recognized the difficulties African players face with work permits for European leagues, noting that permits for Premier League players are generally easier to obtain compared to those for African players.
Despite these challenges, FC Augsburg remains committed to strengthening ties with African football.
The club’s chief scout will be actively engaging with local talent and fostering relationships throughout the tour.
“I hope to build lasting connections,” Jurendic affirmed. “Our scouting team will continue to explore and exchange ideas.”