Launching a fashion line is no small feat, especially in today’s competitive market.
Molly-Mae Hague, the former Love Island star, recently unveiled her new brand, Maebe, aiming to disrupt the premium fashion scene by offering stylish pieces at more accessible price points.
However, her launch has taken a hit, with many customers expressing disappointment over the quality of the garments, particularly given their luxurious price tags.
High Hopes Turned Sour
After launching last month, Maebe quickly gained attention, with shoppers eagerly snatching up items as soon as they became available—almost selling out within three minutes.
Molly-Mae’s vision was to create fashionable pieces that don’t break the bank, but the excitement soon turned to frustration as customers reported problems with the clothing.
The much-touted ‘Ultimate Blazer,’ for example, started to show signs of wear after just one use, leading to widespread criticism.
Customers have voiced their concerns, particularly about the £140 blazer made mostly of synthetic materials, including 63% polyester and 19% viscose.
Many feel the quality does not match the steep price tag.
Disappointed Customers Speak Out
One shopper, Lily Marie Bond, shared her experience after purchasing the grey blazer, noting it began to pill and had loose threads after just one outing.
“I’m really disappointed,” she said. “It’s just pilling; it’s not looking good. I wouldn’t recommend buying this; it’s not worth it.”
Others echoed her sentiments, questioning how a basic white shirt priced at £65 could be justified.
The ‘All Tied Up Oversized Shirt,’ made of 50% cotton and 50% lyocell, faced its own scrutiny, with some calling the pricing “criminal.”
Meanwhile, the ‘Seam Detail Boyfriend Jeans,’ priced at £90, received negative comparisons to budget-friendly denim options.
Some customers remarked that the jeans appeared outdated, resembling something a “grandad” would wear.
Comparisons to Other Brands
Scott Staniland, a model known for speaking against fast fashion, pointed out that a similar blazer from Jaeger was available for just £20 more but boasted 98% wool content.
He criticized Maebe’s collection as being essentially fast fashion with inflated prices, made primarily from plastic.
Despite the backlash, the brand’s website claims to focus on high-quality, daily-wear pieces inspired by British heritage.
Molly-Mae emphasized the brand’s aim to offer sophisticated fashion without unattainable price points.
Quality Control Concerns
Frustration among customers has continued, especially regarding the lack of transparency about fabric composition.
After the launch, many noted that the materials used in several items were not listed on the website, leaving shoppers in the dark.
For instance, a £60 cardigan was simply described as having a “touch of wool.”
While Maebe warned that the blazer’s fabric could bobble if “rubbed a lot,” issues extended beyond pilling.
One customer, Georgia Fox, revealed that the stitching on her blazer’s pockets was coming undone, stating, “I’m not really sure if I’m vibing with this. It’s just not giving as much as I thought it would.”
A Pricey Disappointment
Even those who had high hopes for the collection have expressed regret over their purchases.
Morgan, another customer, humorously remarked that her blazer might have been “Maebe a waste of money” after it showed signs of wear within three hours of wearing it.
“I didn’t expect her to release something that wouldn’t be durable at that price point,” she lamented.
When Molly-Mae initially showcased the collection on Instagram, she excitedly declared the blazer as her favorite piece, stating the quality was beautiful.
However, as feedback continues to roll in, many customers are left wondering what’s next for Maebe and whether the brand can live up to its promises.
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